Know your merchant
The strongest ISOs do not just collect documents. They have a real conversation and understand the business before anything is submitted.
- What does the business actually do, and how does money come in?
- What is the pain point — payroll, inventory, equipment, a gap in receivables?
- How many positions are already open, and with whom?
- What payment amount and frequency can they genuinely handle?
- What funding amount solves the problem — not the biggest number they will say yes to?